Video & Creative
Third Coast will design, develop, and deploy content that ties back to the overall campaign strategy and speaks to your voters. We make sure that you stand out, capture voter’s attention, and change the way they think and feel about you.
Creative Development
& Curation
Third Coast specializes in creating content. But, unlike other content creators, we create content that aligns to specific voters and voter typologies. Going further, content should be curated at the onset of a campaign so when voter engagement launches the campaign can seamlessly integrate and introduce new content.
Content allows the campaign to reach voters in an engaging and authentic way – across both owned channels like the website and social accounts but also with paid media efforts, like TV, Direct Mail, Connected TV, etc.
One way campaigns fail is lack of diversified and targeted content. A well curated content library should include the following:
- Content list by channel by voter type, for example: # of Google Display ads, YouTube videos at varying length, and email templates
- Editorial calendar that outlines posts on both owned and paid channels
Even a basic digital campaign could contain some 20 pieces of content, each of which need to be written and designed as well as produced in a high quality format and according to Google and other platform rules.
Video Production
Third Coast specializes in creating content. But, unlike other content creators, we create content that aligns to specific voters and voter typologies. Going further, content should be curated at the onset of a campaign so when voter engagement launches the campaign can seamlessly integrate and introduce new content.
Content allows the campaign to reach voters in an engaging and authentic way – across both owned channels like the website and social accounts but also with paid media efforts, like TV, Direct Mail, Connected TV, etc.
One way campaigns fail is lack of diversified and targeted content. A well curated content library should include the following:
- Content list by channel by voter type, for example: # of Google Display ads, YouTube videos at varying length, and email templates
- Editorial calendar that outlines posts on both owned and paid channels
Even a basic digital campaign could contain some 20 pieces of content, each of which need to be written and designed as well as produced in a high quality format and according to Google and other platform rules.
Digital & Print
Content takes many forms. Video production for TV and YouTube channels require skill and expertise that are related to but different from digital and print content. Digital content not only requires experience but knowledge in how to design to ensure maximum reach across Google’s Search Network.
Direct mail is powerful content but it is not for every voter or every district. Designing direct mail requires coordination with the broader campaign branding and issues. Third Coast has experience designing thousands of direct mail pieces.
While direct mail is projected to decline relative to spending on Connected TV and other digital video channels, it is still a critical element of a winning campaign, especially to adult and senior voters. It is important to understand the district, the voters, and the core messages to determine what mix of direct mail, TV, and digital video is optimal. Taking a one-size-fits-all approach to direct mail will not only be ineffective but will also quickly drain your budget.